How Publicans Are Creating Instagrammable Summer Experiences
When we think of summer in the UK, one thing always springs to mind: festivals. Music, sunshine, drinks flowing, and everyone just vibing in the moment. But who says you need a muddy field and a tent to get in on the action? These days, more and more publicans are turning their pub gardens and outdoor spaces into mini festival-style experiences, and they’re drawing in the crowds with it.
If you're looking for marketing ideas for pubs or need social media ideas for pubs to help grow your presence and footfall this summer, this one’s for you. Let’s talk about how the festival trend is heating up pub culture, and how you can ride the wave.
Why the Festival Vibe Works for Pubs
Pubs have always been community hubs, places to connect, laugh, and make memories. But today’s customers are craving more than just a pint and a pie. They want experiences. They want Instagram-worthy backdrops, themed events, and that “OMG, you need to come to this pub” kind of energy.
That’s where the festival feel comes in. Picture it: bunting and fairy lights draped across your beer garden, acoustic music on a Sunday afternoon, frozen cocktails from a pop-up bar, and quirky signage that begs to be photographed.
It’s fun. It’s nostalgic. And best of all? It doesn’t have to break the bank.
Easy Festival-Inspired Marketing Ideas for Pubs
Whether you’ve got a massive garden or a modest patio, there’s plenty you can do to give your pub that summertime sparkle. Here are some creative marketing ideas for pubs that take inspiration from the festival scene:
1. Themed Weekenders
Host a “Summer Sounds Weekender” or “Craft & Cocktails Festival” every month. Think themed drinks menus, live local music, garden games, and food trucks or pop-up food stalls.
Top Tip: Give each event a unique name and visual identity. Create posters and promote them across Facebook and Instagram. Use hashtags like #PubFestVibes or #[YourPubName]SummerSessions.
2. Pop-Up Experiences
Set up a mini gin bar, rum shack, or spritz station outside. Not only does it feel fresh and interactive, but it also gives you something different to post about.
Social Media Idea: Film a reel showing your bartender mixing colourful festival drinks in the sun, with a trending TikTok sound in the background. Pure gold.
3. Flower Walls & Photo Corners
Create a picture-perfect nook, think fake grass, pallets, flower garlands, and a neon sign like “Sip Happens” or “Pints & Sunshine.” People will take photos. They will tag you.
Hashtag hack: Encourage guests to use a unique hashtag (e.g., #TheRoseAndCrownFest) and run a photo comp for the best snap.
4. Sunset Sessions
Host acoustic sunset sets every Sunday through the summer. Partner with local musicians to bring chilled-out tunes to your outdoor space. It’s affordable and creates a consistent hook.
Marketing idea: Create countdown posts during the week. “3 days until our Sunday Sunset Sessions return! Who’s joining us for a cider and some soul?”
Boosting Your Pub’s Social Media with Festival Content
Now let’s get into some juicy social media ideas for pubs that tie into your festival strategy.
Go Behind the Scenes
Before your event, post sneak peeks of your team setting up, stringing lights, prepping cocktails, or sound-checking musicians. Use Instagram Stories or TikTok for real-time vibes.
Create Reels & TikToks
Showcase the transformation of your garden from average to amazing. Use trending sounds and quick cuts to capture attention.
Idea: A time-lapse video of your empty garden turning into a buzzing festival space = instant engagement.
Use Polls & Questions
In the lead-up to an event, ask your audience:
“Which summer cocktail should we bring back?”
“What’s your ultimate festival tune?”
“Should we do acoustic Sundays or DJ Saturdays next month?”
People love to feel involved, and it boosts your reach at the same time.
Ready to Create Your Own Pub Festival?
If this has your brain buzzing with marketing ideas for your pub, why not take the leap? At Stonegate, we support operators who think big, and we give you the freedom to make your pub your own.
Whether you're already running a site or thinking about stepping behind the bar for the first time, there’s never been a better time to reimagine what your pub can be.